This is everything I’ve been working on, in one place. Nine documents. Some are the business plan, some are the money, some are the actual field system the crews will use on a job.
The short version: after years of running construction for someone else, I know exactly which parts of this trade are broken — and almost all of them come down to the same thing. Nobody can prove what they did. So that’s the company. Trained crews, a written standard, a photographed record, and a report in the client’s inbox at the end of every phase. Verified means we can show you.
Start with the first one. The rest are there if you want to go deeper.
Start here
The company
The thirteen divisions, the contractor licenses behind each one, and who owns what. This is the shape of the group.
Open →How it actually works commercially — and the measured evidence from three years of real job records that says the opportunity is there.
Open →Day one. Two divisions start trading — Verified Electric on two service trucks and Verified Finishes with a cross-trained crew. Trucks, tools, insurance, licenses, people, and what the first year looks like.
Open →Sarah’s company
The complete document — both divisions, the prices measured against three competitors, the rebuilt three-year earnings, the licensing, and Verified Real Estate. Start here.
Open →Home watch and housekeeping for homeowners who are away. Sarah owns it outright and runs it, fully separate from the group. Pools, landscape and pest control are deferred.
Open →How a repeating route fits inside one Scottsdale zip code without anybody driving across town twice. The unglamorous part that makes it work.
Open →What the owner earns, year by year, with every input tagged measured, derived or assumed — including the year where she is the route herself.
Open →The brand
Thirteen names, eleven colors, every mark. Each division with its measured contrast and its hue gap — and the four color decisions of 24 August.
Open →Twenty-four typographic posts over seventy days, the account architecture, both launch gates, and the list of things it will never say.
Open →The Defender decal set — three small lockups, a fuchsia spare cover, the factory lettering left alone, and the ten-client gate before any of it is bought.
Open →The system, in the field
What a crew actually carries and works through, step by step, with the photograph required at each one. This is the product, not the paperwork.
Open →The report that lands in a homeowner’s inbox after a visit. A sample, built properly, so you can see the thing being sold.
Open →Where it stands today